![]() ![]() Now if they don’t respond to this message, then you simply move on. Doing this effectively will find you starting quality relationships with your target audience. Think of something creative that will open up a conversation, with the aim to take the conversation offline. Maybe it’s something you’ve noticed on their profile that they do, perhaps it’s simply asking a little bit more about them or letting them know you’ll be in town and seeing if they’re are keen to catch up for a coffee. Something simple to start a conversation, again not pitching you or your company. For those we want to follow up and send a private message. As you start to connect with your target market you’ll find that a percentage of them will accept your invite, enter your network, but not respond. The second strategy is a follow on from the invites you’ve been sending out. As a general rule of thumb we recommend sending out 50 invites per day Monday to Friday. If you do this right you will start to see conversations opening up on LinkedIn and those conversations turning into phone and face to face meetings. For your connection script to work well, it needs to be short, simple and to the point. Remember at this stage you don’t want to pitch anything, in fact at no point in this process are you pitching anything, you’re looking to build a relationship. Write a personalised connection script and work your way through the list of contacts from your saved search. To do this all you need to do is login to Sales Navigator, go to the Lead Shares section on the home page, simply start from the top and work your way down for 15-20 minutes per day.Īt the same time use the same saved search we spoke about earlier to start connecting with your target market one on one. Not only that but you’ll also get more people accepting your invitations and a greater number of those will open up a conversation with you on the back end of that. The key is to start liking and commenting on their content before you reach out and connect as this starts to build a relationship with them. From there LinkedIn will then create a secondary news feed of all your leads who have shared content in the past 30 days. Once you have searched for your target market you then save those people as leads. You can do this by using the Advanced Search feature as shown in the screenshot below: For long time readers this is nothing new to you.īut for people who have never read our blogs before, this tool allows us to drill down from the millions of members on LinkedIn right down to the specific people you are looking to get in front of and connect with. You can sign up for a free trial by following this link. ![]() To do this effectively you need to be using the LinkedIn Sales Navigator, which we have spoken about in many of our blog posts in the past. The first strategy is simply engaging with your target markets content and then inviting them to connect. Based on us running campaigns for over half a decade internally and educating over 20,000 people across 60 industries and 35 countries. With that said here’s 3 ways you can start more conversations on LinkedIn. It’s just about knowing how to do it properly. Given LinkedIn is one of the largest social media platforms in the world (567 million members), there’s a good chance there’s plenty on their waiting for you to connect with. The key with LinkedIn is finding, connecting and then starting a conversation with people who are in your target market. If you try to please everyone on LinkedIn – you’d connect with no one and therefore you simply won’t be successful. That’s not to say everyone is, but that’s okay because as the old saying goes there’s many roads to success, but the only straight path to failure is trying to please everyone. Most people who are active on the platform are there to network with other like minded professionals and build meaningful relationships. The best way to think about LinkedIn is more like one big networking function. Because of this it’s extremely important you don’t do it the wrong way, otherwise you’ll come across as a spammer, burn relationships and tarnish your personal brand. ![]() We know it can be a little overwhelming at first, especially if you’re not used to connecting with people you don’t know online. I’ve connected with someone in my target market on LinkedIn, now what? Is there an etiquette? How should I approach them? What should I say? These are common questions we get asked all the time from people who are just starting off on LinkedIn or launching their very first campaign. ![]()
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